Immersion

Branding Your Reality

Last month at the yearly F8 conference Mark Zuckerberg announced that Facebook will be launching head first into Augmented Reality. Considering Facebook has already invested nearly $3 billion dollars into virtual reality to date, this is an exciting addition to the company’s growing portfolio of...

Mind the Reality Gap

Critics are exceptionally willing to point out that Virtual Reality is an immersive experience in so far as it becomes a wedge between the user and all external stimuli. And they have a point; the entire field of vision is taken over, sound blocking headphones...

A deep dive into ‘Immersion’

It’s difficult to write an article about virtual reality, without using the term “immersion”. And for good reason. All great VR applications strive for a deep immersive experience, giving the user a sense of ‘presence’ in the virtual world. But how do we define immersion...