Taking notes as we go

Virtual Reality content production is uncharted territory. There are no books to read, or gurus to follow. Under every rock we find both new ideas and great challenges. This is the excitement of pioneering a new technology.

 

The clothes make the avatar

It often makes sense for an establishment to introduce a standard of dress for the people housed within its walls. Bars and clothing retailers can gently nudge patrons in the direction of their preferred aesthetic by dressing their employees in the clothes that customers should...

Reaching out and touching the virtual world

Virtual reality is more than just a technology, it is a technological driven process of weaving a virtual environment around the fabric of our perceived reality. That process looks to hijack our senses one by one as it envelops us in an alternative space. However...

Nature – A Virtual Reality Experience

In fiction, Virtual Reality often develops in concert with dystopic elements. Whether it’s lack of access to our environment or one another, the medium functions as a facsimile of something forever lost to our experience. But for all of its ups and downs, society does...

How Virtual Reality will shape the future of Esports

Video games and sports could be argued to be at different ends of the athletic spectrum. On one side you have individuals sitting on a sofa with a controller or keyboard in hand furiously clicking buttons while staring at a screen. On the other you...

Skip Ad in 5 Seconds – Advertising in Virtual Reality

Advertising’s relationship with the internet has long been paradoxical since it enables the existence of online content through financial backing while often depreciating the quality of the content through distracting interfaces, sponsored content, and pre-rolls. Behind the scenes, users may be targeted according to their...

Data Representation in Virtual Reality

Data representation is a critical part of a wide spectrum of industries. Making that data easy to understand and analyze as well as empowering the analyst with the ability to extract key information and results from that data can make or break a company’s bottom...

Branding Your Reality

Last month at the yearly F8 conference Mark Zuckerberg announced that Facebook will be launching head first into Augmented Reality. Considering Facebook has already invested nearly $3 billion dollars into virtual reality to date, this is an exciting addition to the company’s growing portfolio of...

A model for understanding the Virtual Reality Experience

On the surface a virtual reality experience seems easy to define; take a headset, pop it over your head and fire up an application. Your various senses are then bombarded with stimuli and boom; you are now in ‘Virtual Reality’. However when you scratch the surface...

Mind the Reality Gap

Critics are exceptionally willing to point out that Virtual Reality is an immersive experience in so far as it becomes a wedge between the user and all external stimuli. And they have a point; the entire field of vision is taken over, sound blocking headphones...