Taking notes as we go

Virtual Reality content production is uncharted territory. There are no books to read, or gurus to follow. Under every rock we find both new ideas and great challenges. This is the excitement of pioneering a new technology.

 

Why Steven Spielberg cant sleep at night

Thursday the 19th of May, 2016 a news story spreads like wildfire throughout the VR community. Steven Spielberg, who had just entered the board of advisors at Los Angeles based, well funded VR startup, VRC (The Virtual Reality Company), told the media at the Cannes...

Virtual Reality – a peek behind the wizard’s curtain

Just as Dorothy Gale was blown away into an alternative reality on that fateful day in Kansas, we too stand at the precipice of a technological tornado. Virtual Reality is now the hottest topic in the tech world gathering momentum, key tech giants and an...

Building brands – what does VR bring to the table?

After working with digital branding over the past 20 years, VR caught my attention when media started to hype the technology a couple of years ago. While drivers in digital branding have been about building stronger relations in the digital space, adding dialogue and digital interaction...