Taking notes as we go

Virtual Reality content production is uncharted territory. There are no books to read, or gurus to follow. Under every rock we find both new ideas and great challenges. This is the excitement of pioneering into a new technology.

  • VR – Machine driven human to human interaction

    Working with such a new medium is both exciting and daunting. Writing a book, making a film, or even building a website have certain tried & tested ways & methodologies one can follow to predict with relative accuracy the outcome of one’s endeavour. Innovation is......

  • The renaissance of the classic arcade

    The 1980s are probably a fond memory of childhood misadventures for most readers my age, epitomised by legendary cultural milestones such as Indiana Jones, E.T, Michael Jackson, MTV, the Rubik’s Cube and of course the video game arcade. Buzzing with lights & synthesized sounds the......

  • How VR & AR are an effective B2B Sales Solution

    Virtual reality & augmented reality has seeing a wide spectrum of industry applications from education and healthcare through to entertainment and marketing, and everything in between. Which of these industries and use cases will see a sustained uptake is still a bit of a guessing......

  • Baby steps of proper VR demoing in public installations

    Virtual reality is still in its infancy, and like any infant it requires a delicate touch, most importantly for those pioneers who are trying it for the first time and the minders who guide them through what can be an emotional and breath-taking first experience.......

  • The clothes make the avatar

    It often makes sense for an establishment to introduce a standard of dress for the people housed within its walls. Bars and clothing retailers can gently nudge patrons in the direction of their preferred aesthetic by dressing their employees in the clothes that customers should......

  • Reaching out and touching the virtual world

    Virtual reality is more than just a technology, it is a technological driven process of weaving a virtual environment around the fabric of our perceived reality. That process looks to hijack our senses one by one as it envelops us in an alternative space. However......

  • Nature – A Virtual Reality Experience

    In fiction, Virtual Reality often develops in concert with dystopic elements. Whether it’s lack of access to our environment or one another, the medium functions as a facsimile of something forever lost to our experience. But for all of its ups and downs, society does......

  • How Virtual Reality will shape the future of Esports

    Video games and sports could be argued to be at different ends of the athletic spectrum. On one side you have individuals sitting on a sofa with a controller or keyboard in hand furiously clicking buttons while staring at a screen. On the other you......

  • Dissolving the Silver Screen – VR & AR in the Cinematic Experience

    One of my fondest childhood memories is that of my grandfather taking me to see ‘The Jungle Book’ in the cinema aged seven for the first time. Sitting in the darkened auditorium with a box of freshly popped corn sitting on my lap watching the......

  • Skip Ad in 5 Seconds – Advertising in Virtual Reality

    Advertising’s relationship with the internet has long been paradoxical since it enables the existence of online content through financial backing while often depreciating the quality of the content through distracting interfaces, sponsored content, and pre-rolls. Behind the scenes, users may be ta...

  • Data Representation in Virtual Reality

    Data representation is a critical part of a wide spectrum of industries. Making that data easy to understand and analyze as well as empowering the analyst with the ability to extract key information and results from that data can make or break a company’s bottom......

  • Branding Your Reality

    Last month at the yearly F8 conference Mark Zuckerberg announced that Facebook will be launching head first into Augmented Reality. Considering Facebook has already invested nearly $3 billion dollars into virtual reality to date, this is an exciting addition to the company’s growing portfolio of.....

  • A model for understanding the Virtual Reality Experience

    On the surface a virtual reality experience seems easy to define; take a headset, pop it over your head and fire up an application. Your various senses are then bombarded with stimuli and boom; you are now in ‘Virtual Reality’. However when you scratch the......

  • Mind the Reality Gap

    Critics are exceptionally willing to point out that Virtual Reality is an immersive experience in so far as it becomes a wedge between the user and all external stimuli. And they have a point; the entire field of vision is taken over, sound blocking headphones......

  • The Information Age is dead – Welcome to the Experiential Age

    Sometime during the 1980s a term was coined to encompass the shift that society was seeing at that period towards digital data creation, transmission and retention. It was known as the ‘Information Age’ and beckoned in the current era within human history of a knowledge......

  • VR Cinephilia – How Virtual Reality is Revolutionizing Cinema

    There is a shift in how we experience films, both in public and in our living rooms. Video rentals are long gone, as streaming and download has taken over on all devices. Your flat screen TV is HD or more, and the time from cinema......

  • The Anatomy of VR

    Virtual reality will not only be a vision-based medium, but one that will immerse our other senses in equal measure. Since normally sighted humans primarily use visual stimuli to represent the world, people apply the same visual bias to the development and description of VR,......

  • The hidden marketing value of virtual reality

    Does it make sense to invest in a virtual reality project which has very limited reach, isn’t it technologically immature and has exceptionally high production costs? The answer is yes. However this article outlines why you should invest in branded VR experiences right now. Google Daydream j...

  • Deciphering the HoloLens

    While Virtual Reality is charging full steam towards mass consumer adoption over the next 3 to 5 years it’s important to remember VR’s big sister, Augmented Reality, is only a few years behind. And ‘big sister’ is an understatement. Augmented reality is likely to eclipse......

  • Make it sound right, or break immersion!

    If you close your eyes you can still see the world… through your ears. Not only do you separate the barking dog from the light footsteps of a woman, but you can also place them physically in the space surrounding you at a surprisingly high......

  • A deep dive into ‘Immersion’

    It’s difficult to write an article about virtual reality, without using the term “immersion”. And for good reason. All great VR applications strive for a deep immersive experience, giving the user a sense of ‘presence’ in the virtual world. But how do we define immersion......

  • Virtual reality overcoming the barrier of motion sickness

    Virtual reality is currently seeing incredible momentum as a rapidly emerging consumer technology with wide reaching industry applications from the classroom to the workspace. However it cannot be denied that there are several obstacles that remain in VR’s trajectory which need to be overcome befo...

  • Why the suit & ties don’t understand Virtual Reality

    I was attending a VR summit in London yesterday, sitting in a room full of suits who all shared a burning desire to decode VR, and how it applies to their businesses. There were good speakers on the panel, and smart things were said, but......

  • Eyes on the Horizon – Takeaways from Gamescom & GDC 2016

    Once a year the beautiful city of Cologne, Germany, is overwhelmed by hordes of geeks & gamers. Every August thousands of game developers and hardware manufacturers present their latest and greatest to nearly half a million fans whom have travelled from around the world in......

  • Why Steven Spielberg can’t sleep at night

    Thursday the 19th of May, 2016 a news story spreads like wildfire throughout the VR community. Steven Spielberg, who had just entered the board of advisors at Los Angeles based, well funded VR startup, VRC (The Virtual Reality Company), told the media at the Cannes......

  • Virtual Reality – a peek behind the wizard’s curtain

    Just as Dorothy Gale was blown away into an alternative reality on that fateful day in Kansas, we too stand at the precipice of a technological tornado. Virtual Reality is now the hottest topic in the tech world gathering momentum, key tech giants and an......

  • Building brands – what does VR bring to the table?

    After working with digital branding over the past 20 years, VR caught my attention when media started to hype the technology a couple of years ago. While drivers in digital branding have been about building stronger relations in the digital space, adding dialogue and digital......