Established in 1971, Eltek is recognized within its industry as a pioneer in high-efficiency power electronics and energy conversion solutions. With an exceptional technical team comprised of engineers and innovators, Eltek has pushed the boundaries of power conversion efficiency to the theoretical maximum. Catering to various industrial sectors and critical infrastructure industries Eltek’s products have a wide range of applications and solutions. Capturing those applications and communicating them effectively to prospective customers has always been a challenge for Eltek.

With a long history of working with Eltek on executing their marketing strategies across Europe, and with a shared philosophy of pushing technological boundaries, Glitch was an obvious choice for Eltek to partner up in overcoming their marketing and sales challenges.

Working closely with their head office marketing department, Glitch proposed creating a virtual reality powered showroom that invited prospective customers to explore a library of Eltek’s product solutions and understand their key features within different operational environments.

Expanding the showroom

Initially focusing on a single application solution, Eltek quickly saw the value of the virtual showroom at events and exhibitions around the world. By the summer of 2018 Eltek had commissioned three further product application experiences to be implemented into the virtual showroom and a further four were commissioned over 2018 completing the project with eight experiences totalling more than an hour of marketing & sales content for users to explore by early 2019.

The Historical Museum located in Oslo, houses Norway’s largest archaeological collections. The most popular exhibition is Vikingr which displays iconic Viking objects including weapons, armour, jewellery and treasures as well as one of the most famous runestones. 

The Dynna Stone

One of the most important runestones in the collection is the Dynna Stone. The stone depicts a turning point in religious beliefs in Norway; the transition from Norse paganism to Christianity which took place during the 11^th century. 

Prominently displayed at the museum and standing three metres tall, the Dynna Stone has Norse runes carved down one side, while its front face depicts the birth of Jesus Christ among the first examples of Christian pictoral art in Norway

The Historical Museum was searching for a way of presenting the Dynna Stone, to highlight and enhance the runes and its motifs so that they could be explored and understood by the general public in an interactive way.

Working closely with the museum’s curator we decided to digitalize the Dynna Stone as the way of best meeting these needs. However, we also were also conscious of the fact that preserving the authenticity of the stone and all its details during the digitization process was key to this project’s success.

Preservation through digitization

The digitization of the Dynna Stone and its installation as a permanent exhibition piece at the Cultural History Museum was completed in early 2019. Today the installation invites museums goers to interact with the Dynna Stone, exploring its secrets and uncovering the hidden meanings behind both its runes and Christian motifs. The interactive experience not only celebrates a key moment in Scandinavian history but through a vigorous digitization process preserves the Dynna Stone for generations to come.

As a leading Norwegian real estate & development company, Entra boasts a large portfolio of over 128 buildings totaling 1.3 million square meters of space. With a focus on being green leaders within their industry, Entra champions sustainable building construction with their ‘smart building’ PowerHouse projects.

A smart building focuses on being environmentally sound, cost efficient and futureproof. Drawing its energy needs from solar panels on the roof and hydro-electric generators in the basement, the PowerHouse generates more energy than it needs meaning it is able to power neighbouring buildings and over its lifetime cover its entire energy construction cost. Entra was excited to share their story of how they made this bold vision a reality, and wanted Glitch to help them execute it over the summer of 2019.

The challenge

Visionary companies are sometimes so far ahead in driving forward their industry that capturing and communicating that vision to their customers can be difficult. How do you communicate a concept that is so revolutionary it challenges the very fundamentals of your industry? How do you educate your customers and competitors in understanding that vision and how it applies to them? These were the challenges that Entra faced with their PowerHouse buildings across Norway.

Bringing the digital into the real world

When working with augmented reality, it is very important that the ‘virtual object’ feels natural when placed in the real world. At a very basic level objects need to be anchored correctly, meaning the application needs to know if the user is looking at a table, or floor and position the AR object accordingly.

Use your mouse to move the slider to see the model and the final render

To help create the feeling that the PowerHouse is naturally placed in the real world we focused on understanding how real world light would reflected on the PowerHouse building. Through a long process of prototyping our development team managed to successfully capture real world light reflection on the AR model, meaning different lighting conditions would change in real time how the PowerHouse building looked in augmented reality.

Finally our development team added the various interaction elements into the AR experience to aid the user explore both the interior and exterior features that make up the PowerHouse.

Founded in 1971, Delta Electronics has grown exponentially into a global 2000 company. Focusing on critical infrastructure, cooling and power solutions, Delta has a wide spectrum of products that they offer to their customers all around the world. Due to their wide range of products, coupled with offering complex holistic solutions, Delta relies on exhibitions and trade shows to present their product line to prospective customers and participates in events across dozens of countries every year. 2020, however required Delta to change direction rapidly, and they approached Glitch to see how we could help.

Working closely with their corporate marketing team we explored how Delta could exhibit their products and solutions to a global audience online. After exploring various solutions, it became clear that Delta wanted to do something that hadn’t been done before – this approach always peaks our interest at Glitch.

An exhibition stand in your browser

We proposed developing a fully interactive exhibition space for Delta to exhibit their products and solutions while loading seamlessly in any browser without any installation or plugin on the user end. Delta jumped at the idea and over several weeks of workshops and research into technology solutions we decided to move forward with a WebGL platform, built within the Unity3D game engine. However executing the solutions was a technological feat.

The face of Delta’s Digital Exhibition

A human element within the experience was very important for Delta. We therefore created Delta’s exhibition hostess ‘Eva’, a fully animated character who guided you through the experience, introducing products and business areas as well as keeping you engaged and entertained along the way. Eva was animated for both real time animations, used in the experience, and pre-rendered animations used for the introductory video and teaser videos.

Reaching your global audience

Delta’s digital exhibition platform was built within 9 weeks, and launched in early July 2020 to coincide with Hannover Messe Digital, an online event of lectures and live presentations. The platform was a bold step for Delta and Glitch into a new and rapidly emerging web based technology. Delta were quick to realize a marketing and sales shift in direction was needed during the COVID19 crisis, and had the foresight and pioneering spirit to pivot into new technologies to reach their customers. In 2023 after a successful 3 year life style the project was concluded and taken offline.

The mission

The Kon-Tiki museum wanted to find new ways to engage with their visitors, with a goal; of bringing them even closer to Heyerdahl’s journey across the ocean – and what better way to achieve this than inviting them onboard the Kon-Tiki expedition as one of his crew.

In collaboration with the museum operations team and academic curator, we proposed creating a virtual reality experience on board the Kon-Tiki raft. The challenge was to condense the 101 day long expedition into a self contained adventure, providing the audience with the context of the expedition, its execution, various challenges and what came after for Heyerdahl and his crew.

The experience was loaded into 30 Oculus Go, mobile VR headsets and were stored in a custom built mobile carrying case for easy transport and deployment.

The challenge

Telehouse is considered one of Europe’s leading datacenters and the main hub of internet for the United Kingdom. Their Docklands datacentre is spread over four large buildings each catering to different customer needs, and physical site visits are an integral part of Telehouse’s marketing and sales strategy.

But how do you conduct a customer site visit when your customer is located in another country? Flying them in requires a time investment on their side, and a cost investment on yours. Marketing your venue through traditional channels such as video or web have limited traction and risk that your unique selling features are not fully understood. This is the story of how Telehouse overcame that challenge with our help.

The exterior design of the campus

For the exterior of the campus, which as a whole did not have any significant 3D plans for us to reference, our team used Google Earth and Google Maps to build the exterior buildings and the topography of the campus. The end result was a highly detailed replica of both the Telehouse Docklands campus, its buildings and the surrounding area of London.

With the 3D models complete our development team brought these digital spaces to life, allowing users to walk around and explore the Telehouse Dockland campus, starting at a high level overview of the campus, and then down to each building and their key features found on each floor. To invite the user to explore the Telehouse campus and to propel them through the experience a voice over was used to create a narrative vehicle and guide them through each space.

Extending the project into new campuses and formats

The Telehouse Docklands VR tour was completed summer 2019 and rolled out to various exhibitions and sales events across the world. The experience has since allowed thousands of prospective customers the opportunity to tour the Telehouse Docklands campus in a 10 minute experience, educating them on various campus key features, and why Telehouse is a preferred choice over their competitors.

With positive feedback both internally and from customers, the Telehouse project was extended in autumn 2019 to include the Telehouse Paris datacenter and by summer 2020 the project was extended further, being deployed online and accessible via web browsers, giving Telehouse a wider reach to prospective customers during the COVID19 crisis.

Delta Electronics, founded in 1971, is an innovation leader in power and thermal management solutions and has grown rapidly to become the global 2000 company it is today. With a wide range of products, including complex holistic infrastructure solutions, serving a spectrum of industries and clients from all over the world, Delta needed a digital marketing tool that would make them stand out from the competition, and engage their customer base.

With complimentary core values of ´innovation, teamwork and agility`, as well as a number of previous successful project collaborations, Delta raised the bar for Glitch to develop a ground-breaking solution to meet their marketing needs, and we’re not ones to turn down a challenge.

Our solution

Together with Delta´s marketing team, Glitch devised a roadmap to build an immersive web experience using a seamless hybrid solution between a WebGL and an HTML website that would work across all devices. This would allow visitors to explore Delta´s key industry verticals, with products presented in their native environments. Similar platforms have been attempted before, but Glitch wanted to create a city that was richer, faster, and with a more immersive user experience. We would therefore have to venture into uncharted technological territory.

Telling Delta’s story

All the technical brilliance in the world cannot successfully communicate a product without strong, on-brand storytelling. So, we began by developing the user-flow to ensure we were building the most appealing and engaging story for each individual prospective customer. We then wrote a voice over that reflected Delta´s brand, to complement the visual journey, highlight key features and effectively introduce and lead us through the various solutions.

Giving the client control

A backend database was custom built to allow Delta to have full control to update and edit the product section of the Delta Explorer experience, meaning updates and edits are quick and easy to do for the client without additional maintenance charges by Glitch.

Future proofed

A future proofing philosophy was part of the development of the Delta Explorer from day one. With several industries that Delta plan to create and roll out over the coming years, the platform needed to be easily added to and be quick to edit.

With a powerful backend database offering the client full control of content, coupled with a custom created WebGL player built with expandability in mind and cross-device support, the Delta Explorer is expected to be a flagship of Delta’s digital marketing over the years to come.

Global reach

Delta Explorer launched in Q2 of 2021 and we’re excited to see the results and the impact over the coming year. Check back here soon for the latest updates.

One thing is for sure though. With 5G and wider bandwidth set to revolutionise the capabilities of the internet with richer graphics, WebGL is here to stay and will play an increasingly bigger role in organisation’s marketing strategies in the future. We´re grateful for innovators like Delta who have the vision and courage to allow us to lead the charge for a smarter and greener future, together.

In 1928, Roald Amundsen planned a private rescue mission to save his arch nemesis, Umberto Nobile, an Italian airship designer turned polar explorer, who had crash landed with his crew in the pack ice North of Svalbard. Roald Amundsen and his crew disappeared during the mission and very little evidence was ever recovered to piece together what happened.

Famous for not only being the first person to reach the South Pole, but also the first to make a ship voyage through the Northwest Passage, Roald Amundsen’s life was a rich tapestry of adventures with artefacts and items collected during these many voyages and displayed in his house.

His house was turned into a museum in 1935 and preserved as he left it nearly 100 years ago. In 2003 Follo Museum took over the building and since then a dedicated a team of researchers and academics to recreating his legacy.

Increasing access to the inaccessible

The Follo museum wanted the world to be able to experience Amundsen’s home and learn about his life story, however they faced several challenges; the house is located in a remote area 45 minutes drive outside of Oslo, with limited opening hours. Due to its age, any increase in visitor traffic would put the house and its content at a greater risk of damage and wear and tear. So how could they make the house more accessible? For the Follo Museum the solution was as beautiful as it was bold.

Capturing history

Together with the immersive technology competence of Glitch Studios, Follo Museum started a three-part project to digitize their museum experience. Starting with a high-quality photogrammetry scan of the interior and the exterior of the house, this would make up the basis for a virtual reality experience, together with highly detailed scans of private objects from the collection.

The 3D scans would then be reused in an immersive web solution allowing you to explore the house supported by in depth articles, historical film clips and parallax storytelling. For the visitors coming to the house, we also built an App that could enhance their experience by triggering events on their phone, displaying 3D models, videos, audio clips or photos.

Finally the scans would act as a preservation initiative, safe guarding Roald Amundsen’s house and collection digitally for the future.

The 3D scans would then be reused in an immersive web solution allowing you to explore the house supported by in depth articles, historical film clips and parallax storytelling. For the visitors coming to the house, we developed an App that could enhance their experience by trigging events on their phone, displaying 3D models, videos, audio clips or photos, using GPS coordinates or beacons.

Explore Roald Amundsen’s house on your desktop PC or mobile

The Amundsen house web project focused on translating all the photogrammetry objects, house interiors and exterior into an engaging web experience.

Using new web technology we were able to recreate the virtual reality experience into an immersive web experience inviting visitors to explore all the 3D scans. The web page allowed users to discover Amundsen’s life through dramatized, rich media stories in parallax format.

The website is much more than a virtual journey through Amundsen’s house – it is the go to portal to explore any kind of resource connected to his life. The website has a long-term vision to become a hub where users can search for any kind of content from any related collection.

For the visitors coming to the house itself outside of Oslo, an App was created and deployed to the various stores for free, allowing guests the opportunity to enhance their visit through their phone by triggering 3D models, videos and photos at different points around the house. This meant even visitors arriving on days the house was closed still had a rich and engaging visit exploring Amundsen’s life and home through their own personal digital tour guide.

Accessing a global audience

Using high-end photogrammetry scanning of Roald Amundsen’s house and his belongings, Glitch embarked not only on a digital conservation project with the Follo Museum, but coupled with the virtual reality experience, immersive website and tour app, we lifted a small Norwegian museum onto the global stage making it accessible to everyone.