Explore the world of Qt – How to connect with your customer’s through an immersive web experience
Key features
Fully interactive online experience with cross device compatibility
No user side installations, plugins or loading bars makes experience seamless
Integrated with client CRM database
Dynamically captures user interactions & choices to populate CRM
When your target market is global it’s a challenge to identify and engage with your customers on a one to one basis, especially when those customers come from a wide spectrum of industries and professions. Overcoming these challenges within a single marketing solution was our starting point working with Qt.
Qt is a global software company with a presence in over 70 industries. Trusted by developers worldwide it is the leading technology behind millions of devices and applications. Qt’s technology enables their customers to deliver exceptional user experiences and advance their digital transformation initiatives. However with such a wide customer base spanning nationalities, industries and professions understanding who those customers are and engaging with them effectively was a challenge.
Qt approached Glitch at the end of 2020 with the need of creating a digital marketing solution that could not only engage with their customers, but dynamically understand who they are for more effective outreach by their sales representatives. Working with their wider marketing team, Glitch and Qt jumped head first into pushing the boundaries of what was possible in immersive web technologies.
A world in your browser
Glitch proposed a development plan that encompassed creating an immersive web experience framed within a vibrant and living ‘Qt World’. Representative of the diverse and varied industries and customers that Qt touch, the Qt World would be populated with a number of industry specific areas as well as key client success stories that could be quickly and seamlessly navigated through by the user.
Behind the technical curtain the web experience would be passively tracking user movements, visited areas and actively asking for contact information and industries of interest, all of which would dynamically populate Qt’s HubSpot CRM.
“We really wanted to push the boundaries of what was possible for Qt, both in terms of user journey and connecting Qt to their customer”
Borge Bjelland – Art Director – Glitch Studios
Creating the Qt world
Starting with a detailed and iterative script writing process, working closely with the Qt team, Glitch locked down not only Qt’s key marketing messages but also the overall user journey and flow. This went hand in hand with the creation of the styleframes of the various visitable locations within the city by our 3D modelling team.
With the script in place and the visual look and feel confirmed Glitch began creating a living and breathing 3D city. Using the home of Qt’s headquarters, Helsinki, as a starting point, we designed a world that the user could seamlessly fly through and explore, rather than a standard one dimensional backdrop that gives the illusion of a cityscape.
Once the city was created, we embedded Qt client success stories into the city as visitable areas, from factories and office spaces to homes and hospitals and brought them to life one by one with animations and camera fly throughs.
Understanding your customer
Engaging with Qt’s varied customer base was only half the challenge. Understanding who they were so Qt could better connect with them was the other half. Working with their HubSpot CRM, we created a powerful backend structure to the experience that would passively track users as they moved through the experience and send that data to a user profile on Hubspot CRM.
We would then invite the user at different points in the experience to provide their name, email and industry of preference, each time dynamically populating that user’s profile on the CRM. The backend system would also know what data had been already captured and if they returned to the site at a later date changing what was asked from them to ensure data collection was as unintrusive as possible.
About Qt
Qt is a global software company that empowers developers and designers to work collaboratively to create exceptional UX and UIs with their cross-platform software framework. With over 1 million developers across 70 industries Qt is a leader in their industry.
Technical structure
Creating such an immersive world that worked seamlessly across browsers, both on PC & Mac as well as mobile devices was a technical challenge, one that we at Glitch are always keen to face. The goal of the project was to have no user side installations, plugins or even loading bars to ensure the user journey was entirely seamless in both loading and navigation.
This was achieved with a carefully balanced approach of highly optimised content, hand in hand with Content Distribution Networks and a hybrid of real time video loading and videos loading quietly in the background and then cached on the user browser for later use.
“Glitch have hit the nail on head for us blending an engaging marketing platform with a solution that allows us to get to know our customers better”
Salla Venalainen – Marketing Manager – Qt
More than just marketing
The Qt World was launched in May 2021 and was very well received both internally within Qt and with their customer base. It is helping Qt not only engage more effectively with their customers but actively supporting their sales initiatives, in particular during a period when face to face contact such as at events and exhibitions is still a challenge.
It was a great pleasure working with the Qt team, their professionalism and shared ethos for pushing the boundaries of technology made for an explosive project which ticked all their boxes.
Giving your audience total control – How transforming a smart phone into a remote control heightens engagement
Key features
Universal Accessibility: Remote interaction via smartphone, reducing maintenance.
Enhanced Hygiene: Less health risk as users don’t physically touch the screen.
Personalized Interaction: Familiar, easy navigation using personal devices.
Privacy and Immersion: Personal devices allow for private audio experiences.
Valuable Insights: Tracks user data for insightful analytics.
How do you communicate a game changing smart home solution when your audience fear the complexity of the technology and don´t understand the value and benefit for their everyday life?
Smart home technology has proven to be a difficult sell, with customers scared of the complexity, whilst struggling to see the value and understand the benefit. Heimgard wanted a solution that would not only educate their customers but do so in an engaging and interactive way at exhibitions and tradeshows around the world.
Heimgard approached Glitch at the end of 2021 to create a marketing solution for both industry exhibitions and online use that would reflect the functionality of the Heimgard smart home and app. With the challenge set, Glitch and Heimgard dived into unchartered territory, pioneering a new marketing tool that put Heimgard’s customer in control of their own marketing journey.
Take full control with your phone
We proposed capitalizing on the one thing we all have in our pocket – our mobile devices. Through scanning a QR code displayed on a TV screen, the audience member now took complete control of the “Olsen family’s” Heimgard smart home, peeking into their home life and understanding how each Heimgard smart device added value and comfort to their digital world.
This first-of-a-kind marketing tool would give the user autonomy over their own experience, allowing them to explore features and areas of interest while audio and narration would play directly out of their phone, allowing for a level of engagement difficult to achieve in a noisy exhibition hall.
”Giving the user control over their own experience, enabled by ground-breaking technology, makes for a level of engagement that has a more impactful and longer-lasting effect”
-Benjamin Noble – Glitch
Creating the Olsen Family
Bringing the Olsen family to life was crucial, otherwise the audience was exploring a sterile home with a layer of clever smart home technology. We worked with several character animators to carefully craft the family, and the various nuances found within a family – from movie nights to chaotic cooking which all help bring a degree of relatability to audience members who are peeking inside this bustling family home.
About Heimgard
Heimgard is the largest Nordic developer of connected smart home solutions. With their revolutionary all-in-one Wi-Fi and smart home hub, Heimgard are redefining the entry point and lowering the threshold for every home to be smart.
Technical framework
Creating the experience technically was a challenge Glitch overcame through a period of research and development resulting in various off the shelf technologies being deployed to give a seamless and smooth experience.
The result was a dynamically created QR code being generated after each use, which gave a single user complete control of that particular screen for the duration of their experience. After they had finished, or had become idle the experience would reset and a new user would be able to connect to the screen.
All of this was achieved through connected websites, and because the experience was launched from the user’s mobile phone we had the opportunity to prompt them for contact information and track their usage for customer data purposes.
The Heimgard Interactive smart home experience was launched at the end of May 2022 at Eliaden – one of Norway´s largest trade fairs. The response was overwhelmingly positive, both internally at Heimgard and with their customer base.
Designed with modularity at its core, the experience allows Heimgard to present new products and features as needed – making it an effective marketing tool for now and years to come.
Collaborating with like-minded people with a penchant for innovation is what really drives us at Glitch, and it has been such an inspiring journey to work with Heimgard and break new boundaries together.
“Glitch have given us a versatile tool that speaks right to the heart of our customer’s needs, efficiently communicating the value and benefits of our smart home solution.”
Giving your audience total control – How transforming a smart phone into a remote control heightens engagement
Key features
Winner of the European AIXR Awards 2024
Winner of French LavalVirtual XR Awards 2024
Winner of UK XR Today Awards 2024
Winner of Nordic XR Awards 2023
Winner of Norwegian Audience (NPU) Awards 2023
Far throw AR application
Toured across 50 theatres reaching 5000 audiences
Over 200 synced AR headsets
How do you communicate a game changing smart home solution when your audience fear the complexity of the technology and don´t understand the value and benefit for their everyday life?
This award winning, collaborative effort has resulted in a mesmerizing children’s play – ‘Briar & Rose.’ The production, incorporating cutting-edge technology, takes young audiences on a captivating journey through Fairytale land, where they interact with mythical creatures and dragons in an unprecedented theatrical experience.
The Experience
The children’s play ‘Briar & Rose’ is a first of its kind in Europe, blending augmented reality technology with live actors on stage, inviting audience members to delve into the world of Fairytale land and interact with its magical inhabitants. The audience are taken on a mesmerising journey through Fairtale land, exploring the enchanted forest, underwater world, and other environments while interacting with mythical creatures and dragons through augmented reality, as they help Briar & Rose save the Kingdom from disaster.
“Itʼs better than the best film
I have ever seen!”
– Audience member aged 5
The Technology
This groundbreaking production was made possible by the collaboration between Glitch Studios and ARShow. ARShow, an augmented reality platform designed for mass audience applications in large auditoriums, gave Glitch a blank canvas to create virtual 3D animated objects, placing them alongside real actors on the physical stage. The technology simultaneously broadcasts over 250 audience member headsets, resulting in a seamless augmented reality experience that enchants younger and older audiences alike.
About Heimgard
Heimgard is the largest Nordic developer of connected smart home solutions. With their revolutionary all-in-one Wi-Fi and smart home hub, Heimgard are redefining the entry point and lowering the threshold for every home to be smart.
What is Far Throw AR
While conventional AR typically involves interactions within arm’s reach, ‘Far Throw AR’ takes the experience to a grand scale. In the context of live theatre, it enables digital characters to seamlessly interact with live actors, covering the entire stage volume and the vast space between the stage and the audience. Leveraging Viewforia’s established AR tracking combined with ARShow’s Pinocchio platform, the production team established a networked system for controlled live execution, synchronizing and interacting with a group audience.
Use your mouse to move the slider to see the model and the final render
Dragora
Character Creation
The success of ‘Briar & Rose’ relies heavily on the mastery of Glitch in both 3D animation and AR development. The digital dragon, Dragora, serves as a prime example of the intricate character creation required for this project. To seamlessly blend with living actors, Dragora needed to embody a presence and vitality equal to, if not greater than, her flesh-and-blood counterparts. This necessitated the involvement of one of the best character animators in Europe to bring this captivating creature to life on stage.
“Glitch have given us a versatile tool that speaks right to the heart of our customer’s needs, efficiently communicating the value and benefits of our smart home solution.”
-Solfrid Harbu – Chief Marketing Officer
Audience Reach
The ‘Briar & Rose’ project has shattered norms by pioneering a new form of collective AR immersion for theaters at scale in Europe and was recognised as such by winning the 2023 Nordic XR Arts & Culture and 2023 Jury Choice Awards, the French LavalVirtual XR Awards in April 2024 and the UK XR Today Awards in May 2024. With a successful tour across 50 venues, engaging over 5000 audience members aged 5 and up in 2023, the production is set for a second tour in 2025, aiming to reach a total audience number of 8000. This mass AR experience is not confined to a single location, allowing it to span multiple venues and connect with thousands of spectators.
In the realm of live theatre, ‘Briar & Rose’ stands as a testament to the fusion of technology and artistic expression, paving the way for a new era in theatrical experiences. As the curtains rise on the enchanted world of Fairytale land, audiences find themselves immersed in a world where dragons and fairies coexist with live actors, creating an unforgettable and groundbreaking theatrical adventure for both young and old alike. The success of this project not only underscores the potential of augmented reality in live performances but also highlights the importance of pushing creative boundaries to captivate audiences in entirely new ways.
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